Lemme guess: birth-nerd passion runs hot through your veins and you're ready to build an abundant biz from it?

Is this you?

  You’re born to be a birth worker but unsure how to actually make a living from it?

  You’re ready to take your birth work from just being a side hustle and turn it into a full blown dream biz?

 You’ve got so many ideas zooming around but aren’t sure how to get them out of your head and into the world to actually help people?

 You know you want to make a difference but you can’t quite get clear on exactly what caring for your clients looks like?

  You want to feel deeply on purpose and in your power, but you feel a little lost on HOW to call in clients and book out your births?

  You can hold space and love on your clients for days – it’s the structure, admin and day-to-day biz bits that trip you up and overwhelm you, and you want to find your sweet spot with it all!

Do you wanna be more like this….

Booking out with yummy dream clients who light you up and make your heart feel warm?

Be a badass She-E-O, operating your birth work biz with ease, fire and flow?

Have structure and processes set up to allow for the unpredictably birth work can bring?

Lead a joyful, present life whilst remaining as flexible as birth work demands?

Personalise lovin’ on each client, but have a solid foundation to keep things streamlined and on track?

Making a living out of doing work that you’re destined to do, and isn’t just some side project?


A group program adventure with me, Jessie McGarry. 

A highly sought after doula, fully booked for 2021 and hitting 6 figures after almost two years in business.

 I am here hold you in your highest birth work vision. 

The time for playing it small is over. 

I’m here to shine some light, clear the fog, and solidify foundations so you can leave this journey with direction and excitement for your own unique path forward!

Doula the Doula is for you if...


You’re looking for a birth worker program with a some sizzle, flavour and depth.

You don’t want a CTRL + C, CTRL + V approach handed to you, without any room to be YOU, but instead understand how to design your badass birth worker biz your way.


You’re ready to receive guidance & direction, so you can answer the call of those voices inside, and follow your own unique path to create the biz of your dreams.

You have (or are planning to start) your own birth worker business, with dreams of nourishing others, while experience success, freedom and abundance yourself! Winners all round!

I won't teach you a cookie-cutter version of what I did. Instead, I'll draw from my experience and show you how to unlock, unleash and uplevel the incredible birth worker YOU are destined to be.

Who it’s for

This is for the birth worker who knows this is what she wants to do, and believes she can, but just needs some direction to harness all that amazing, soulful support brewing inside her.

This is for the birth worker who wants to work smart, not hard.

This is for the birth worker who wants to level up, finding ease & flow while honouring the fuck out of her essence & flavour.

This is for the birth worker who wants to make a name for herself, serving birthing people on the reg.

How it works

I'm all about simplicity. So, let's honour this and keep it simple.
No faff. No fluff.

Just straight up heart to heart chats over Zoom across 4 weeks.
There are five pillars I want to walk you through, which will guide you to flesh out your care, design processes, implement structure, and infuse SOUL into your work.
I'll screenshare, draw on a white board, hold things up and whatever I need to do to SHOW you this new direction - it will be visual whilst I talk.

It's just you, me and a fresh notepad that's about to fill with notes!
I'll also give you access to the financial formulas (I call her 'Ritch Bitch Transfers') and Conscious Pricing Guide I use in my biz.

PLUS: A pop-up Facebook group to feel connected to your fellow birth workers, share wins, challenges, seek support and engage.

I have A LOT of juicy, tangible info for you to digest and alchemise into your own experience!

It will go something like this....
WEEK 1: Pillar 1 & 2
WEEK 2: Pillar 3 & 4
WEEK 3: Pillar 5, Part 1
WEEK 4: Pillar 5, Part 2

I'll also be inviting you to email me regularly with how you're finding things, what you're struggling with, and what you need more advice on, so you can really make the most of our time together.

PLUS (and holy moly I'm excited about this!)...I'll be hosting a super special in-person Closing Ceremony for those in Perth! It will be at Soul Collective, on Friday evening, 3rd December.
Enjoy bubbles, nibbles, connection, biz bombs dropped by me and I'll also walk you though a Fear Release ritual that I carry out for my clients.
You'll have the option below to add this to your experience.


It’s time to take the leap

  • Uplevel your processes
  • Streamline your work so you can remain in your genius
  • Attract clients who light you up & see your value
  • Solidify your business foundations and admin bits n bobs
  • Curate a community so you can show up unedited
  • Feel solid in your offerings and pricing 
  • Fully lean into the freedom of making your own rules
  • Craft your care that leaves clients AND YOU feeling nourished

The Five Pillars

Pillar One

Business Bits

Our genius is in our birth work. But, our biz-bits need to be schmicko so we can continue to thrive. We go deep here, and look at the soul of our business and create solid foundations around vision and values. Plus, we hover in the 3D world and talk about ABN, book keeping, financials, tax and bank accounts. There’s a need for structure, and I’ll guide you to it, so you aren’t sitting eye-ball deep in receipts at tax time and crying. I’ll also share my ‘Rich Bitch Transfer’ formula which ensures I’m always putting the right amount of money away for tax, expenses and profit.

Pillar Two

Being Seen

Doula’s and birthworkers are soulful people. We aren’t salesy or corperate. There’s a way to show up authentically (and I don’t mean getting #vulnerable and bareing all) so we can deposit our energy honestly, and therefore attract those who need it. Being Seen isn’t just on social media either, it’s website and emails too. I want to show you how to utilise these platforms your way, to find YOUR people! It’s a mix of energetic work and practical tips to find that sweet spot of magnetism.

Pillar Three

Your People

Clients. For the purpose of this course, I’ll call them clients. In my own biz, they’re called ‘Bright Besties’ because they’re more than a transaction. And these are the people we want entering our business world, right? We want to support people who see our worth, who value us, who are willing to work together and who light us up. I’ll walk you through how to identify and attract your ‘ideal client’, specifically for you! And, there won’t be a hint of asking you to define their age, demographic or interests. It’s deeper than that, and THIS is where I found my momentum in getting fully booked out.

Pillar Four

Crafting Offerings

So, you’ve got dreams of how you’re going to support people, but how do you put that into a package? How do you price that package….and nourish yourself with a profit? How do you get people to PURCHASE that package? So many doulas find this part really tricky, so I am here to simplify it, break it down and also give you pep talk to create offerings that you dream of! We haven’t got time for ‘I should do this’ or ‘I should include that’, because you won’t reach your goals that way. When I began creating offerings that felt bloody good & doubled my prices, I began booking out really fast and became the 2nd person a freshly pregnant person would tell, after their partner. 

I’m also going to talk you through diversifying your offerings and creating other streams of income, like I have, with virtual/digital products and courses! This is where you make money while you sleep.

Pillar Five

Care Journey

From a potential client saying YES all the way to the day you disconnect at the end of your care, I’ll walk you through how to structure it all. Onboarding, prenatals, on-call period, birth attendance and postpartum visits – there’s a way to create processes and structure and still allow for flexibility and personalisation, so each Mama walks her own special journey with you. The aim is for them to feel nourished, and for you to feel good too!

I’ll share how I blend my work with motherhood, and ‘do it all’. But, without the burn out. I’ll share my own practices, tips and advice so you can map out your own client experiences in a way that flows and feels good for you!

This one is a biggie, as we go through contact hours with clients, as well as the work we do outside of that, all the way through pregnancy to postpartum. So it will be split across two parts in the interest of getting super detailed. 

In-Person Event

Closing Ceremony

For my Perth Birth Workers, you’ll have the opportunity to come to the Closing Ceremony in person! Location and Date TBA.

For an evening of connection & good times. Enjoy nibbles and drinks during this intimate and cozy event.

I’m all about keeping it real! I wanna sit on the floor cushions with you (most likely with my shoes off), and dive deeper into the world of birth work.

I’ll drop biz bombs, riff on being a doula fairy, plus guide you through a fear release ritual, similar to what I walk my Bright Bestie clients through.

The work we do is huge, so creating a connection with those who get it and can provide support & understanding, is crucial in this field. Collaboration over competition is one of my biggest values in everything I do, and this event solidifies that.

For those who purchase the ticket with the program, you get $20 the ticket price.

Join me inside…

enrolments are closing in…

Join the waitlist to be the first to know of the next intake
COMING 2022.


Plus….first people to join get…..

Early-Shirley Bonuses!

So, you in?

Program & Closing Ceremony Ticket

($20 off ticket if purchased with program)





Program Only





Have we met?

If not, I'm Jessie – I'm a mother of 3, wife, milo
lover, multiple business owner and doula.

I began my doula-biz, The Bright Birth Co on November 1, 2019. Within a month, I had my first client. Since then, I’ve been invited to over 25 births and supported over 45 women in-person or virtually.

My 2021 in-person doula services were completely booked out by mid April. Pregnancies were being shared with me within days (sometimes hours!) of women finding out themselves!

I also turned over $90K in my first full financial year of biz, and have begun consistently creating 5 figure months.

How? I feel like I’ve found that sweet spot between ‘structure & soul’.

That place between being savvy & smart and sizzle & soul. 

I am a processes person. I can’t help but break things into minute detail and then piece it together for an overall journey. My aim is finding efficiency and I don’t let fear stop me from just giving shit a try even when there’s a chance of failure. I alchemise failure into lessons and course correction, to hit that efficiency.

Not everyone can get deep into processes like this, but that’s why I created ‘Doula The Doula’, so I can guide you to designing your own processes & structure which then go on to allow you to flow, find flexibility and have fun, while running your business successfully, and supporting families!

I’ll share my own processes & practices too, but with direction for you to carve out your own.

I’ll give you a tip for free now…it’s all about honouring how YOU want to do things. If you want to learn more, then join me on this adventure!

What others are saying..

What You Get

So, you ready?

enrolments are closing in…

Join the waitlist to be the first to know of the next intake


Let’s doula this!

Program & Closing Ceremony Ticket

($20 off ticket if purchased with program)





Program Only





Plus….first people to join get…..

Early-Shirley Bonuses!

enrolments are currently closed

join the waitlist to access exclusive launch offer!

Are you wondering if you need this?

If you can tick off at least two of the things on the list below, then you belong here!

  • You own a birth worker business (whether midwife, childbirth educator, doula or birth photographer)
  • You’re starting a birth worker business (whether right now or in the future)
  • You’re ready to put your ideas into practice, but need a little structure
  • You feel it deep in your bones, that birth work is where you’re meant to be – but you’re unsure of the logistics
  • You know a little guidance and direction would be the perfect kick start you need
  • You want to feel clear about how to structure your care
  • You’re seeking clarity around your direction, structure, offerings and/or pricing
  • You don’t want to feel intimidated by the ‘admin’ parts about running a business
  • You’re unsure how to blend structure & soul, but know there must be a way
  • You want to work with people who light you up, but you’re not sure how to find them
  • You’ve got a big picture in mind but need help with the details

If you have hesitation, here’s what I have to say…

  • Is it the price? Well, you need to understand this is an investment in you. And the prices I decide on are very, very intensely thought out, and the exchange value serves me & my family, whilst also being accessible for you. (Plus, I have payment plans)
  • You’re nervous about uplevelling? Yeh, I get it. Growth isn’t the most comfortable of things. But holy moly, is it epic?! (rhetorical question!) Does it excite you to picture yourself looking back and seeing how far you’ve come? And I’ll be right by your side for it all!
  • 4 weeks feels like a long commitment? This course is packed with info, and if I dump it on you in a short space of time, you won’t retain half of it! It would be irresponsible of me to make you do that. 
  • You don’t think you’ll be good enough? Well, how many times have you scrolled this page and felt your intuition say this is good for you? Listen to that.
  • The willingness and readiness needs to come from you – I’m not here to convince you.

Got Questions?

This course will fit well no matter where you are on your journey. Whether it’s a future dream, about to start, or you’ve been doing it for a while. The info is easily adaptable for wherever you’re at on your journey.

I am not educating you on childbirth or how to be a doula – I am sharing my own processes, practices and how I derived them, to work for me and create a profitable business. I will share these across two prongs – 1) Client Care and 2) Business & Marketing

Every single pillar will still provide immense value for you. In the last pillar, I will talk about attending births, but the tips, info, self care practices etc will very easily translate to your care asa postpartum doula too.

The info, practices and processes in this course are easily adaptable to any line of birth work. You will get as much value out of this as a doula.

How many times have you scrolled this page? You’ve made it all the way to the bottom. Something is keeping you here. If you take that leap, know I’ll be on the other side holding you tight and supporting you through this adventure. I also don’t know how often I’ll run this – so it could be a while till I open another intake, if at all.

There will be one a week for 4 weeks. I’m planning to schedule these within school hours. If you can’t make it live, no problemos. I will send the replay within 24-ish hours to everyone.

The calls will be around 1-1.5 hours long. However, I can’t put a time on your integration journey. We’re all different.

Yes! There will be a Pop-Up Facebook group for this round!

I’m not naive, and I know there is a chance this could happen. HOWEVER, I’m trusting those who join me, will use my practices and processes I share as inspiration and direction, rather than the answer to their own business. Plus, we don’t need 100 Jessie’s everywhere!

If you have ANY questions about Doula The Doula, know I’m here for you and you can email jessie@thebrightbirthco.com.au for a chat.

© Jessie McGarry – The Birth Bright Co 2021

Website by Jessie McGarry