Lemme guess: birth-nerd passion runs hot through your veins and you're ready to build an abundant biz from it?

Is this you?

  You’re born to be a birth worker but unsure how to actually make a living from it?

  You’re ready to take your birth work from just being a side hustle and turn it into a full blown dream biz?

 You’ve got so many ideas zooming around but aren’t sure how to get them out of your head and into the world to actually help people?

 You know you want to make a difference but you can’t quite get clear on exactly what caring for your clients looks like?

  You want to feel deeply on purpose and in your power, but you feel a little lost on HOW to call in clients and book out your births?

  You can hold space and love on your clients for days – it’s the structure, admin and day-to-day biz bits that trip you up and overwhelm you, and you want to find your sweet spot with it all!

Do you wanna be more like this….

Booking out with yummy dream clients who light you up and make your heart feel warm?

Be a badass She-E-O, operating your birth work biz with ease, fire and flow?

Have structure and processes set up to allow for the unpredictably birth work can bring?

Lead a joyful, present life whilst remaining as flexible as birth work demands?

Personalise lovin’ on each client, but have a solid foundation to keep things streamlined and on track?

Making a living out of doing work that you’re destined to do, and isn’t just some side project?


A group program adventure with me, Jessie McGarry. 

A highly sought after doula, fully booked and hitting 6 figures after almost two years in business, who did it by playing by my own rules!

 I am here hold you in your highest birth work vision. 

The time for playing it small is over. 

I’m here to shine some light, clear the fog, and solidify foundations so you can leave this journey with direction and excitement for your own unique path forward!

Doula the Doula is for you if...

You’re looking for a birth worker program with a some sizzle, flavour and depth.

You don’t want a CTRL + C, CTRL + V approach handed to you, without any room to be YOU, but instead understand how to design your badass birth worker biz your way.

You’re ready to receive guidance & direction, so you can answer the call of those voices inside, and follow your own unique path to create the biz of your dreams.

You have (or are planning to start) your own birth worker business, with dreams of nourishing others, while experience success, freedom and abundance yourself! Winners all round!

I won't teach you a cookie-cutter version of what I did. Instead, I'll draw from my experience and show you how to unlock, unleash and uplevel the incredible birth worker YOU are destined to be.

Who it’s for

This is for the birth worker who knows this is what she wants to do, and believes she can, but just needs some direction to harness all that amazing, soulful support brewing inside her.

This is for the birth worker who wants to work smart, not hard.

This is for the birth worker who wants to level up, finding ease & flow while honouring the fuck out of her essence & flavour.

This is for the birth worker who wants to make a name for herself, serving birthing people on the reg.

How it works

My signature group program has been converted to a self paced version, where you get access to all the masterclasses and supportive downloads/templates.

There are six pillars I want to walk you through, which will guide you to flesh out your care, design processes, implement structure, and infuse SOUL into your work.

I'll screenshare, draw on a white board, hold things up and whatever I need to do to SHOW you this new direction - it will be visual whilst I talk.

It's just you, me and a fresh notepad that's about to fill with notes!
I'll also give you access to the financial formulas (I call her 'Rich Bitch Transfers') and Conscious Pricing Guide I use in my biz.

I have A LOT of juicy, tangible info for you to digest and alchemise into your own experience!

It will go something like this....
CLASS 1: Pillar 1 & 2 Business Bits + Being Seen

CLASS 2: Pillar 3 & 4
Your People + Crafting Offerings

CLASS 3: Pillar 5, Part 1
Care Journey: Lead to Client

CLASS 4: Pillar 5, Part 2
Care Journey: Structuring Your Care

CLASS 5: Pillar 6
Energetics of a Birth Keeper


It’s time to take the leap

  • Uplevel your processes
  • Streamline your work so you can remain in your genius
  • Attract clients who light you up & see your value
  • Solidify your business foundations and admin bits n bobs
  • Curate a community so you can show up unedited
  • Feel solid in your offerings and pricing 
  • Fully lean into the freedom of making your own rules
  • Craft your care that leaves clients AND YOU feeling nourished

The Six Pillars

Pillar One

Business Bits

Our genius is in our birth work. But, our biz-bits need to be schmicko so we can continue to thrive. We go deep here, and look at the soul of our business and create solid foundations around vision and values. Plus, we hover in the 3D world and talk about ABN, book keeping, financials, tax and bank accounts. There’s a need for structure, and I’ll guide you to it, so you aren’t sitting eye-ball deep in receipts at tax time and crying. I’ll also share my ‘Rich Bitch Transfer’ formula which ensures I’m always putting the right amount of money away for tax, expenses and profit.

Pillar Two

Being Seen

Doula’s and birthworkers are soulful people. We aren’t salesy or corperate. There’s a way to show up authentically (and I don’t mean getting #vulnerable and bareing all) so we can deposit our energy honestly, and therefore attract those who need it. Being Seen isn’t just on social media either, it’s website and emails too. I want to show you how to utilise these platforms your way, to find YOUR people! It’s a mix of energetic work and practical tips to find that sweet spot of magnetism.

Pillar Three

Your People

Clients. For the purpose of this course, I’ll call them clients. In my own biz, they’re called ‘Bright Besties’ because they’re more than a transaction. And these are the people we want entering our business world, right? We want to support people who see our worth, who value us, who are willing to work together and who light us up. I’ll walk you through how to identify and attract your ‘ideal client’, specifically for you! And, there won’t be a hint of asking you to define their age, demographic or interests. It’s deeper than that, and THIS is where I found my momentum in getting fully booked out.

Pillar Four

Crafting Offerings

So, you’ve got dreams of how you’re going to support people, but how do you put that into a package? How do you price that package….and nourish yourself with a profit? How do you get people to PURCHASE that package? So many doulas find this part really tricky, so I am here to simplify it, break it down and also give you pep talk to create offerings that you dream of! We haven’t got time for ‘I should do this’ or ‘I should include that’, because you won’t reach your goals that way. When I began creating offerings that felt bloody good & doubled my prices, I began booking out really fast and became the 2nd person a freshly pregnant person would tell, after their partner. 

I’m also going to talk you through diversifying your offerings and creating other streams of income, like I have, with virtual/digital products and courses! This is where you make money while you sleep.

Pillar Five

Care Journey

From a potential client saying YES all the way to the day you disconnect at the end of your care, I’ll walk you through how to structure it all. Onboarding, prenatals, on-call period, birth attendance and postpartum visits – there’s a way to create processes and structure and still allow for flexibility and personalisation, so each Mama walks her own special journey with you. The aim is for them to feel nourished, and for you to feel good too!

I’ll share how I blend my work with motherhood, and ‘do it all’. But, without the burn out. I’ll share my own practices, tips and advice so you can map out your own client experiences in a way that flows and feels good for you!

This one is a biggie, as we go through contact hours with clients, as well as the work we do outside of that, all the way through pregnancy to postpartum. So it will be split across two parts in the interest of getting super detailed. 

Pillar Six

Energetics of a Birth Keeper

The work we do is BIG. It’s a complex energetic exchange. We are constantly guiding and shepparding energy of others, and there’s a real art to it. When we serve our women, it’s during the most transformative times of their lives – so it’s vital we honour our own energy, in order to adequately hold theirs. This pillar delves into the complexities of the energy flow, how to take care of our own energy and energetic boundaries. This is a crucial part of the work we do, and it’s important we’re doing the necessary work to avoid burn out. 


The Leadership Edition

An opportunity exists to add this experience to Doula The Doula, where I guide you to really get into the nitty gritty of your biz, refine the practical stuff, master your mindset and take the evolution of your birth worker business to new depths.


Think high contact & high accessibility to personlised guidance from me.

2 x Group Mentoring Calls extending on from DTD
1 x 1:1 coaching call with me
Voxer support throughout the duration of DTD
Human Design Reading of either your Personal or Biz chart

Through the above, I’ll be there to provide hands on support as we work to apply the foundations learnt through Doula The Doula to your own business in a highly personalised way.

The calls will follow Doula The Doula, so we can expand on the foundations learnt through the program in relevance to your business’s own unique essence.

This biz mentoring is more than just looking at the practical stuff, it’s also about digging down into yourself, uncovering and harnessing your magnificence – and there is where I really get a kick out of taking people!

What really propels the value of this experience is the high-level of access you will have to me. 

When I run containers like this, I’m contactable via Voxer for anything that comes up, as it does. Whether it’s wanting to workshop an idea, ask a question, get a bit of a loving pep-talk, or just feeling stuck…I’m your lady! I’ll be dropping intuitive guidance infused with my experience and skills into your inbox whenever you ask. This is why there is only a small amount of spaces needed, because I am providing so much space for you!

Allow me to guide you, so you can blow the roof off your capacity & potency to serve, with a thriving, solid biz behind you.

Leadership Edition is available to previous Doula The Doula participants, and those taking on this final round. This is also the final opportunity to receive this level of guidance from me before I head on maternity leave.

Your investment to add this on: $799 (and you’ll get $100 off Doula The Doula!)

Join me inside…

She is ready for you right now!


Doula The Doula: Self Paced

So, you in?

Plus….first people to join get…..

Early-Shirley Bonuses if you join by July 11!

Doula The Doula: Self Paced Program





Have we met?

If not, I'm Jessie – I'm a mother of 4, wife, milo
lover, multiple business owner, biz mentor and doula. #AllTheHats

I began my doula-biz, The Bright Birth Co on November 1, 2019. Within a month, I had my first client. Since then, I’ve been invited to over 35 births and supported over 90 women in-person or virtually.

My 2021 in-person doula services were completely booked out by mid April. Pregnancies were being shared with me within days (sometimes hours!) of women finding out themselves!

I also turned over $90K in my first full financial year of biz, and have begun consistently creating 5 figure months.

How? I feel like I’ve found that sweet spot between ‘structure & soul’.

That place between being savvy & smart and sizzle & soul. 

I am a processes person. I can’t help but break things into minute detail and then piece it together for an overall journey. My aim is finding efficiency and I don’t let fear stop me from just giving shit a try even when there’s a chance of failure. I alchemise failure into lessons and course correction, to hit that efficiency.

Not everyone can get deep into processes like this, but that’s why I created ‘Doula The Doula’, so I can guide you to designing your own processes & structure which then go on to allow you to flow, find flexibility and have fun, while running your business successfully, and supporting families!

I’ll share my own processes & practices too, but with direction for you to carve out your own.

I’ll give you a tip for free now…it’s all about honouring how YOU want to do things. If you want to learn more, then join me on this adventure!

What others are saying..

What You Get

So, you ready?

Let’s doula this!

Doula The Doula: Self Paced Program





Plus….first people to join get…..

Early-Shirley Bonuses!

enrolments are currently closed

join the waitlist to access exclusive launch offer!

Are you wondering if you need this?

If you can tick off at least two of the things on the list below, then you belong here!

  • You own a birth worker business (whether midwife, childbirth educator, doula or birth photographer)
  • You’re starting a birth worker business (whether right now or in the future)
  • You’re ready to put your ideas into practice, but need a little structure
  • You feel it deep in your bones, that birth work is where you’re meant to be – but you’re unsure of the logistics
  • You know a little guidance and direction would be the perfect kick start you need
  • You want to feel clear about how to structure your care
  • You’re seeking clarity around your direction, structure, offerings and/or pricing
  • You don’t want to feel intimidated by the ‘admin’ parts about running a business
  • You’re unsure how to blend structure & soul, but know there must be a way
  • You want to work with people who light you up, but you’re not sure how to find them
  • You’ve got a big picture in mind but need help with the details

© Jessie McGarry – The Birth Bright Co 2021

Website by Jessie McGarry